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They've been sharing information with us in terms of brand identity, brand recall, and other important characteristics. They put together some really good research, and we've been fortunate that they share this with us as well.
What we're really doing now more than anything for our brand is continually making sure our customers are engaged with our products.
We're refreshing our gaming mix very frequently, because we want to be one of the first — if not the first — with new products in the market.
What we've also done recently is introduce an online rewards catalogue for our players club, where they can now go online and spend their points on goods and services, retail electronics, and things of that nature.
Previously, you could only spend your points internally with our goods and services, but we branched out because they wanted more things to spend their points on.
We also do a lot of promotions throughout the year at different times. Our birthday promotions are probably the cornerstone of what we do.
Those are essentially a yearly celebration of when we opened the casinos. They come up every June, and they are by far our biggest events every year.
River Rock is a good example. We had wrap parties for different stars and even had the Grey Cup make an appearance because the players liked River Rock.
It just started a story and a cache that continued when we opened up the hotel. The theatres have also helped position us as the entertainment powerhouse, as well as the amazing food and beverage options.
It's a number of things. Another example is what we planned for Hastings Racecourse during the Triple Crown. We went crazy in terms of turning Hastings into the biggest party the facility has ever seen with bands, live music, DJs, cigar bars, and everything.
We know that the key to horse racing is bringing in that younger demographic, so one of the things we've been working on is understanding what younger people want.
They want instant satisfaction and instant gratification, but they also want the cool hipness — the well dressed guys and gals.
We're also looking at our new Boulevard Casino, and opening up a new hotel there in Coquitlam. It gives us a great opportunity to rebrand because the public knows the Red Robinson Show Theatre because he's the Dick Clark of Canada, but the name Boulevard does not resonate when people think of going to the casino.
So we're certainly looking at things there as well. Do you think that your brand will look the same five years from now as it does today?
It's hard to project the landscape of casino gaming because it's actually changing so much since there's so many jurisdictions opening up. We see ourselves as being a solid Canadian gaming corporation.
There are things that we need to operate inside of our jurisdiction, but we want Gateway to be known as a place where customers get a consistent gaming experience, and for it to be a quality gaming experience.
It undergoes a gradual, subtle, and almost invisible evolution as time goes on, but for the most part I think we've got a really strong position.
The one thing that we know is going to happen in Ontario with the new OLG modernization model is we're going to see more competition in the future, so staying consistent and loyal to the messaging and our reputation with the public is going to become even more critical as we move into a more competitive era.
I definitely see it evolving. I don't think our brand today will be what it is in five years. Like any other casino property, we're making an effort to have our product appeal to a younger demo.
Deliver a message that inspires loyalty. We are creating a promise and a feeling. It is the unification of what sets your casino apart from the competition.
On Top You view your company as an original — shouldn't your players? Positioning Statements Communication Plans.
Firstly, Casino oriented its multi-format and multi-brand structure towards the development of convenience and discount stores. The model developed by Casino is founded on the network of brands with differentiated and complementary positioning.
The Group directs its development towards countries with a strong growth and profitability potential, where its branches have strong local roots.
South America has therefore become its priority area for development. Casino Group concentrates its e-business activity within the company, Cnova , created in June Casino Group created a Company Foundation which supports childhood development by fighting against the cultural exclusion of the under-privileged.
The Casino Corporate Foundation contributes to their education by funding theatre projects. The Social Club logically takes on board the green colour of the grocery chain.
Seven years later, under the initiative of Pierre Guichard, son of Geoffroy Guichard who had become president of the club after MM. In , the French Federation voted for the adoption of professionalism in France.
It became necessary for the SSA, whose managers were ambitious, to have its own stadium. The founder of Casino Group purchased a large field and gave it to the club.
Over 3 years, the team also won 3 stages of the Tour de France, one stage of the Tour of Spain, 3 major classics and many national championships.
It was the colour of the blinds in the former lyrical Casino, which was situated rue des Jardins in Saint-Etienne. BlackRock, although a minority shareholder, is the second shareholder.
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